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For immediate release Contact: Cece Loft, Hunter Hotel Advisors Cece.Loft@HunterHotels.net or 770-916-0300 ATLANTA, September 28, 2018 – Brand leadership expert and author Denise Lee Yohn will be the opening speaker at the 31st Hunter Hotel Investment Conference coming March 20-22, 2019 to the Marriott Marquis in Atlanta. Hunter chose Denise to spark conversation among attendees about brand-building – both personal and corporate. Brand Leadership – How to Build a Rock Star Brand will draw from case studies, analyses and interviews with brand leaders to show you how to achieve the kind of brand leadership that everyone – from customers to employees to investors – wants a piece of. “Competition in the hospitality industry has been escalating – from newer entrants such as Airbnb, existing companies introducing new offerings, and aggregators and discounters. Plus, customers’ expectations have elevated – the best companies have been trained to get what they want, where, when, and how they want it. A strong brand is the best way to address these challenges.” Lee Hunter, Conference Chair and COO, Hunter Hotel Advisors, when asked about this announcement: “We are thrilled that Denise is joining us for the 31st Hunter Hotel Investment Conference. Our event aims to provide thought-provoking, entertaining speakers who give our attendees fresh views on the hotel investment landscape. Denise will share her brand-building and leadership insight and inspire us all to become rock stars of the hospitality investment community.” The session takes place on Wednesday, March 20, 2019, after opening remarks. Registration for the conference can be completed online now at https://www.hunterconference.com/registration . For the full conference schedule, including details on the breakout sessions, awards and the Bahrat Shah Series on “Finance Friday”, go to www.hunterconference.com. ****** About Hunter Hotel Investment Conference Hunter Hotel Conference is a real estate and finance conference for hotel owners and investors. Long recognized as one of the nation’s top hotel conferences, its goal is to provide accurate industry performance and trend information alongside unprecedented networking and educational opportunities. Entering its 31st year, the annual conference is held in March in Atlanta, GA, and will host more than 1,700 attendees. The conference is presented by Hunter Hotel advisors, the nation’s leading investment advisory firm focused exclusively on the hotel industry. Their seasoned team of investment professionals and offices nationwide consistently provide clients with optimal results in hotel brokerage, financial advisory, and capital markets services of any size or complexity. With 40 years of experience in both full and select-service single assets and portfolios, the firm’s capacity in valuation, economic analysis, and industry relationships have allowed Hunter to consistently maximize value regardless of market conditions. For additional information, visit www.hunterconference.com, www.hunterhotels.net, or contact the Atlanta headquarters at 770-916-0300. ****** About Denise Lee Yohn Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books). With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise enjoys challenging readers to think differently about brand-building. Go to www.deniseleeyohn.com for more information. ###